There are many different reasons why website maintenance plans are so important. Before we go into detail about web development and maintenance plans, think about your website like a car for a moment. You use your car to get you back and forth to your destination, however if your car does not receive regular maintenance it won’t be long before your car no longer takes you to your destination. Your website is the same way. If your website does not receive the care it needs, over time your website will lose it’s ranking among the search engines, which means less traffic, fewer leads and even fewer sales opportunities. So, let’s get down to the brass tacks of maintenance.