There are many different reasons why a having a website maintenance plan is a good idea. Before we go into detail about web development and maintenance plans, think about your website like a car for a moment. You use your car to get you back and forth to your destination, however if your car does not receive regular maintenance it won’t be long be your car no longer takes you to your destination. Your website is the same way. If your website does not receive the care it needs, over time your website will lose it’s ranking among the search engines, which means less traffic, fewer leads and even fewer sales opportunities. This is one of the many reasons why you need a good maintenance plan.