Why Pay a Professional Designer?
A Professional Designer:
In business, there are a lot of things that we can do ourselves (putting shelves up, tracking inventory, managing finances) and there are a ton of YouTube Videos out there that will help us when we can’t figure something out. Having said that, there are some things that we shouldn’t do on our own like re-wire the electric for our office building (unless you’re an electrician) or design our own website (unless you’re a web designer).
When it comes to web design, hiring a professional designer is the way to go. Sure, you can use platforms like WIX or other 3rd party website builders and save some money in the short-term, however you’re not going to see the long-term results you want, such as a higher ranking in the search engines and lead generation. The fact is, 82% websites that are not designed by a professional designer will rank poorly in the search engines (often on the 4th or 5th page or even lower in the search results) and 93% of websites that are not designed by a professional designer will fail to convert leads (people contacting you directly from your website). The numbers are astonishing and speak for themselves.
Another aspect about a web design professional, is that they can help you to understand and clarify your business goals and provide you with feedback about industry trends, heat maps (where the eyes of a user goes most often) and other critical information about things like e-commerce that you need to know (check out our article on . In most cases, they also know how to increase your search engine rankings and create powerful calls to action to help your business generate more leads directly from your website.
Professional designers also know how to convert your vision for your website. In other words, they take your vision and make it a reality by asking you specific and pointed questions that only a professional would know. On top of this, a professional designer will also create a clean and easy to navigate website ensuring that your bounce rate (people leaving your website) is relatively low. To add more to the cake, sort of speak, a professional design will ensure that your website has consistent typology, imagery, theme and styling so that your site remains fluid and crisp from a visual standpoint. Another great point is that most professionals will offer technical support and maintenance plans to ensure your website keeps up with your business.
To summarize, it is in your best interests to hire a professional designer, if not for the visual appeal, then merely for improving your site rankings and leads that are generated from your website. Hiring a professional may seem to be expensive at first, however you’ll always receive a positive return on investment. If you need a web design professional, fill out our free quote and we will be happy to help you.